Chuck Lustig

5769 Belt Line Rd., #505
Dallas, TX 75254
Office:(972) 867-7799 Mobile:(214) 616-5660 Home:(214) 685-9555

Mission: To supply clients with concepts and writing that helps them achieve a strategic advantage in their markets. To deliver service that is so far above the norm, it creates delighted customers.

Professional Experience:

May 1990 to Present
Chuck Lustig Creative
Plano, TX
Creative Director, Owner.
Supplying concepts and copy to a wide variety of businesses, including many high technology companies and health care organizations
Elements differentiating my service: a high level of creativity and caring; superior listening; an ability to vary writing style to media, audience, etc.; expertise in a wide variety of consumer and business-to-business subjects; excellent follow-through on details. Routinely write for print, TV, radio and video media, collaborating with in-house corporate communications department, design companies, advertising agencies and multimedia/video production houses.

January 1993 to May 1996
Collin County Community College (Spring Creek Campus)
Plano, TX
Instructor, "Storyboard & Script Design" (AGDT-1340.S50). Introductory course in the design of storyboards and scripts for interactive multimedia, video and animation programs. 15-week course based on four principles: 1) Nothing happens until something is sold; 2) Storyboards sell projects; 3) Concepts sell storyboards; and 4) Everything else is execution.

May 1988 to May 1990
McCann-Erickson/Dallas (Bill Edwards, Creative Director)
Dallas, TX
Senior writer/Copy contact
Responsible for copy projects on the Industrial Systems and Consumer Products Divisions of Texas Instruments
Created highly graphic Datapoint campaign and tagline: "Your link to computing power." Position included project-management responsibilities

September 1985 to May 1988
Freelance Copywriter
Plano, TX
Developed a facility with business-to-business accounts, including high technology, health care and telecommunications firms
Wrote a number of TV spots for Radio Shack.

1982 to 1985
Kornhauser & Calene, Inc. (John Calene, Chief Creative Officer)
New York City, N.Y.
Vice President, Creative Supervisor
Worked on the Arm & Hammer, Black Flag and National Westminster Bank USA accounts Reported directly to John Calene

1980 to 1982
Ted Bates & Co.
New York City, N.Y.
Senior Writer.
Worked on Arrid Extra Dry Deodorant, Hefty Trash Bags, Halls Mentholyptus, Trident Sugarless Gum accounts
Conceived and wrote :30 second commercials and coupon ads.

1978 to 1980
Wells, Rich, Greene
New York City, N.Y.
Copywriter.
Worked on the Citibank, Midas Muffler, New York State and JCPenney Insurance accounts

1969 to 1978
Graduate School/Author/Teacher
Iowa City, Ia.
Attended the University of Iowa's Writers' Workshop (from 1969 to 1973)
Taught Freshman Rhetoric, 1972-73
Upon graduating with a Masters of Fine Arts, wrote and published numerous short stories

Education:

1969 to 1973
University of Iowa
Iowa City, Ia.
Masters of Fine Arts in Creative Writing from the Writers' Workshop

1963 to 1967
Rutgers University
New Brunswick, N.J.
Bachelor of Arts, History

Awards for Creative Excellence:

1997
TOPS Bronze (TPN Corporate Brochure)
MATRIX Award (TPN Corporate Brochure)
American Graphic Design Awards (AVAIL Corporate Brochure)

1996
One of a team of writers on GTE's Geneva Telcom `95 booth. (This was one of the most extensive multimedia presentations ever staged.)
Helped his team win the silver medal (Sales Presentation category) for The New York Festival `s 1996 Interactive Multimedia competition.

1994
Communications Arts (Nov. 1994),
Rough Magazine Article, "Pilgrimage"

1993
Dallas Society of Visual Communications,
Texas Instruments poster for TI-82. "Let go of what you know."

1992
TOPS Bronze (Dallas Ad League)
Scottish Rite Hospital "ZZZZZZ" Brochure

1991
TOPS Bronze (Dallas Ad League)
Anti-drunk driving TV spot for Dallas Co. Sheriff's Dept. "One Drink here"

1990
TOPS Award of Merit (Dallas Ad League)
Datapoint campaign. "Your link to computing power"

1989
TOPS Silver (Dallas Ad League)
Rafael Architects brochure

Personal:

1987 to 1990
Board Member, Dallas Chamber Orchestra
VP, Board Member. While Promotion Chairman
('87 to '89) helped double the Chamber Orchestra's subscriber-base.

1979 to 1981
Marathon Runner
Completed the 1980 New York City Marathon and the 1981 New Port (R.I.) Marathon

1967 to 1969
Peace Corps Volunteer
Colombia, S.A. Community development duties.

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