A few ExcitingWriting examples for the high tech industry

I. The new era in enterprise computing.

Every day, more and more organizations are choosing (name of product) to leverage the value of their enterprise applications.

Now you can also unleash the power of you IBM mainframe and midrange computing environments with (name of product). You can instantly Web enable them without ever having to change a line of code. Revitalize your enterprise systems so you not only decrease costs but boost sales and revenues. Provide authorized internal and external employees, customers, vendors and business partners secure, low-cost access to your enterprise computer applications over the Internet, corporate intranet and extranets!

Just think of the cost savings for internal and external users, and the improved service to your customers, vendors and partners. Authorized users will be able to securely access your applications and data with any JavaÖ enabled browser.

You will be able to link to vendors and partners with standards-based Internet solutions and immediately begin profiting from the next generation of electronic commerce!

II. The opening of a white paper on client/server architecture for a middleware company:

Only a decade ago, the mainframe environment dominated corporate computing. Then, PCs began to proliferate -- low-cost, easy-to-use desktop computing put information at workers' fingertips while local area networks (LANs) linked these individual workstations. Additionally, powerful RISC-based platforms and UNIX operating systems with low-priced MIPs exploded onto the scene. Suddenly, with the corporate mandate to right-size and reduce costs, LANs and UNIX-based systems seemed to challenge the power of mainframes. Now databases are being "served" to the requesting "clients." And applications are being split into server and client portions, allowing the free flow of information to users.

As technology seems to transform businesses and markets overnight, information systems must provide the same flexibility and adaptability as the companies they support. Companies must maximize the strengths of the traditional mainframe -- stability, manageability and performance -- while they integrate them into the openness and interoperability of distributed networks. Integrating client/server with the existing network of systems and applications, to enable communications, is one of the chief challenges of mainstream client/server implementations.

With all the interest in client/server, and with all its promise, what are the facts? How is client/server impacting the corporate computing landscape? And what are the implications for sharing vital business information among these networks? In this paper, we would like to suggest some answers to these questions and outline [ client name's ] strategies for helping managers meet the automated communications challenges posed by distributed networks, now and in the future.

III. An excerpt from a system brochure:

[Product name] creates all the functionality you are accustomed to on CICS mainframes in the cost-efficient and flexible world of UNIX systems.

IV. The opening from a brochure for a product that reduces EMI.

At a recent COMDEX show, 45 percent of the computers tested by the Federal Communications Commission failed to meet emissions tests for overall electromagnetic compatibility (EMC). This is just a symptom of an underlying problem that the industry is only now beginning to face up to.

V. The opening to a brochure selling a telco's emergency telephone integration capability:

HEADLINE: Every morning, public safety officials across the country awake from a great night's sleep ... thanks to [NAME OF COMPANY].

COPY: They arise fully refreshed, anticipating a new day. They don't think about their [NAME OF COMPANY] system every waking moment; in fact, it rarely intrudes upon their thoughts. Yet, if you asked them, they would tell you they're glad it's on the job, helping to run every aspect of public safety more efficiently.

For example, as they show a visitor through the 911 PSAP, they might point out that, as mobile units are dispatched in answer to 911 calls, dispatchers look at digital maps that display the locations of other units in the area. Dispatching the closest unit shortens response time and saves lives.

V. The opening to a brochure from a telco introducing a new video service:

Introducing [NAME OF SERVICE] from [NAME OF COMPANY]. With the introduction of [NAME OF SERVICE] resource sharing takes a leap forward.

From education to business, from state government to health care, more and more organizations are using [NAME OF SERVICE] to open windows of opportunity and bring those resources where they are needed to get the job done.

[NAME OF SERVICE] is [NAME OF COMPANY]'s world-class, end-to-end visual communications service. With the ability to transmit vibrant color and crystal clear sound, every person on each end can see, hear, and respond to the other. Thanks to [NAME OF SERVICE], when people aren't in close proximity, they can teach, present and persuade, decide, diagnose and treat, and touch each other emotionally. Wherever they happen to be, they are comfortable having face-to-face meetings with [NAME OF SERVICE].

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