A few ExcitingWriting examples for the health care industry

I. The opening for a brochure about an adolescent psychiatric unit.

Come visit us at [unit name] and you'll come away with a good feeling. You'll see psychiatric professionals who enjoy interacting with patients, and patients who are responding to this therapeutic environment in a positive way. Quite possibly, you'll begin to see how all of us at [unit name] -- staff and patients alike -- resemble a family unit.

II. The opening to a speech by a hospital executive to health care issues forum:

There is a very real strategic imperative driving the need to partner in the hospital industry today: the need to contain costs while maintaining the high quality care we've all come to expect ... the need to offer a better integrated, more efficient health care delivery system ... and the need to ensure that all Americans have access to that system regardless of income or employment status.

III. The opening from a high tech company's customer success story ... about a system of theirs installed in a health care company.

When [NAME OF COMPANY] inaugurated an interactive voice response (IVR) system for beneficiaries of [NAME OF STATE]'s Public Employees Insurance Association in April 1992, a lot was at stake. The system would allow more than 250,000 people in [NAME OF STATE], about 17 percent of the state's population, to receive routine information about the status of their health care claims.

While IVR systems have been routine in other industries for some time, [NAME OF COMPANY] was not certain how the beneficiaries would respond. About 20 percent of them have rotary dial equipment and would be using a speech recognition feature. In addition, many are elderly and "require tender, loving card," said [NAME OF PERSON], [NAME OF COMPANY]'s president and chief executive officer.

IV. The opening from an article entitled, "Doctors should give managed care contracts a thorough examination."

Like it or not, the age of managed care is upon us. And, as the pool of patients not enrolled in managed care dwindles, it forces more and more physicians to restructure their practices.

The day of the one-doctor office is nearly over (unless it is a primary care office, or a specialty that is in demand). In general, you should consider increasing the size of your group, or perhaps joining or forming an independent practice association or a larger group for the purpose of administrating managed care contracts...


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